Double digit sale trend - 9.9, 10.10, 11.11, 12.12

Have you ever wondered how the “same-date-same-month” or also known as “double-digit sale” trend came about? From 9.9 to 10.10 to 11.11 to 12.12, these are the most popular sales dates that start at the end of the year. While there are some people who may think that such frequent sales are excessive or even gimmicky, there are many who think otherwise!

The double-digit sale is believed to be inspired and adapted from the Chinese Singles’ Day on 11 November, which was used to celebrate singlehood. But online retail platforms soon capitalised on this and turned it successfully into a shopping celebration that has seen record-breaking sales. Growing from 11.11’s huge success, there was soon 10.10 on the 10th of October, 12.12 on the 12th of December and so on.

Fun fact: double digits also symbolises prosperity, balance, and fortune in some cultures.

Most e-commerce platforms, including Lazada, Shopee, and Zalora, are all riding in this popular sale trend. Over the years, efforts have been rising to make each event better than the last. From getting sellers to give the best deals and vouchers, to doing giveaways, to even collaborating with stars like Hyun Bin and Jackie Chan! We’re excited just hearing about all these, without even the sale actually starting!

There are many amazing deals that you can find from 9.9, with the best ones usually gone in a flash! But don’t worry as we have a few tips that might help you out.

Firstly, many platforms have a pre-sale and post-sale before and after the sale date itself. So for 9.9 example, Qoo10 starts their sale from 1st September instead of only on 9th September. You will not have to wait and rush to place your order only when the clock strikes 12 on the sale day. Some other platforms like Lazada do save the best deals to only actual day on 9th September, but there are leading up sales and post-sales that also feature pretty good deals!

(Disclaimer: this is based on what we know from our own experience selling on many online platforms, but there might be variations so please do your research before making your purchase.)

Another tip we have for you is to shop early. Yes, you can camp and wait to checkout on the actual sale day to ensure you get the best deals, but you should decide on what you want to check out way before! This way, you can immediately check out without wasting time deciding on the product type, size, colour etc while others are already frantically checking out the best deals. This also helps to reduce the possibility of your item running out of stock.

With all that said, it is time to do your shopping for the upcoming sale!

Shop at Arthesdam Jewellery online now.